UNCG Dept of Media Studies News

The University of North Carolina at Greensboro

Toby Matthew Shearer’s poptent.net Commercial

Toby Matthew Shearer, a freelance video editor based in Charlotte, NC collaborated with fellow UNCG undergrad student Dave Courtney and several Charlotte filmmakers, to write and direct commercial for the website http://www.poptent.net. Toby served as writer/director on the project, which was shot on a Canon 5D MKII. Poptent.net is a viral marketing firm that contracts with brand name companies to offer opportunities to emerging film talent in the world of commercial production. The commercial can be viewed at http://www.poptent.net/media/28544. Shearer’s commercial has been purchased for $7500 by Pringles and will be utilized for online and social network promotions.


Written by uncgmst

April 6, 2011 at 1:23 am

Posted in News & Events

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